Here at H&H Internet we are continually updating our sites, programs and software in order to maximise your revenues. We encourage a good working partnership between ourselves, and our members, listening & responding to your needs when developing and modifying our programs.

We would like to share our experience in the industry (over 5 yrs) with you with the following tips that will maximise the revenues of your adult site. Two other useful webmaster resources are:

• Traffic Magnet: Monthly submissions of your website to more than 300,000 websites will cost you only $19.95. Get started here.
• Adult Site Promotion: Submits your site to 900 search engines and directories, 150 links pages, free traffic building newsletter and much more.

• Newsgroups:
  This way of traffic generating is one of the most effective on the web. Every day thousands of users are surfing through the boards and looking for the latest news. You can be very successful by posting messages with hidden advertisement. To keep a good reputation, do not post with too much advertisement. This is very often condemned as Spam.
• Linklists:
  The oldest, but still most effective method on the web. It is very simple: Place a link to another site in your "link-section" and ask them to do the same. A simple link exchange. Of course all of this can be increased from a simple link exchange to a big banner exchange with a rotation system.
• Banner Exchange:
  This is the modified form of a simple link exchanging. Webmasters meet in a community and put banners into a big "pot". Using a rotation system, they place their banners on each other's site. Big software companies, who add banners of sponsors to the rotation, often organize these systems.
• Doorway/Gateway Pages:
  This is a very efficient traffic solution. So called "doorway pages" are different index sites with different functions. Every doorway page is optimized for a different search engine or linklist. Each doorway page links to a main page and sometimes contains a reload script that automatically brings the user to the main page. These pages are very successful, but not always without risk.

• Place banners where they will be noticed:
  We have found that banners when placed at the top of the page can increase your traffic 6 fold.
• Rotate your banners frequently:
  Rotating banners attract new surfers as well as encouraging returning surfers to click on your banner.
• Keep the file size of the banner to a minimum:
  Fast loading banners won’t keep impatient customers waiting.
• Be creative & increase sales:
  Design banners that are will attract customers when your banners are placed alongside others. Add our unique banners alongside your own to boost your sales.

SEARCH ENGINES

Understanding Search Engines:

• The average time between submitting your URL and getting into the database generally takes between 6-8 weeks. In addition, a submission can expire very rapidly, as no longer appearing in searches, (about a month or two), apparently due to insufficient site updating. Most search engines check their databases to see if URLs still exist, or if they have been recently updated.
• Search engines give each document they find a kind of grading, regarding the quality of the match to your search query. Relevant scores reflect the number of times a search term appears, if it appears in the title, at the beginning of a document or HTML tag, and if all the search terms are related to each other; an explanation is given in each search engines help files. Some engines allow the user to control the relevance score by providing different weights to each search word. A feature that all engines contain is to use alphabetical order or date stamp in their display algorithm. If relevant scores are not very different for various matches, you will end up with a default list. A good summary is useful, too. (The summary is usually composed of the title of a document, as well as some text relating to the title of a document, and/or some text from the beginning of the document.)

Links:

• Some search Engines will find your website via links from other Web pages. Even if you have sent in your URL, your website can be indexed longer and ranked higher in search results, if many links have led to your website. Links can be important in some Search Engines to achieve good exposure.

Text

• If a Web page lacks descriptive text, there is hardly a chance that your Web page will be mentioned in the results of a search engine query.

Links inside WebPages

• If there are no links on the Web pages, it can be possible that some search engines may not register a Website.

Patience

• Some search engines take weeks before updating their databases. They may be crawling each night, but those new findings aren't available until the new update. Once you are registered in an engine, you should check your Website at least once a month. If your listing is deleted, resubmit the URL again. Many search engines visit Websites on a schedule developed from Website changes. Resubmitting every month or two will ensure your websites content being available currently.

Tune up your source code for Search Engines

• META-Tags:
  Meta-Tags are useful, invisible Tags in your HTML-Document that help Search Engines to place your Site in their systems. They are placed in the HEAD.
• The <TITLE> Tag:
  The TITLE Tag should be the first line of text that appears after the <HEAD> Tag in your html document. When giving your page a Title, make sure it contains a few descriptive keywords. For example, if you are "ABC Company", and you sell retail "Books for Kids", do not title your page "Welcome to ABC Company". Instead title the page "Retail Books for Kids by ABC Company".
• The <META> Tag:
  The META Tag contains the description of the Website, and keywords that are relevant to the content of the site. You may have more than one META Tag in your document. Here is an example where the Tag is placed in your HTML document:

  <HTML>

  <HEAD>

  <TITLE> Your Title is placed here (including a couple of keywords, if possible) </TITLE>

  <META NAME="keywords" content="prioritize your keywords, then place here">

  <META NAME="description" content="place your description here (including some major keywords)">

  </HEAD>

• Keywords
  - Start by making a list of keywords that describe your products/services. Then rank them in order of importance (not more than 1,000 characters).
  - Use as many specific, descriptive and non-generic keywords as possible. The more specific, the better!
  - Select keywords according to what you think people might be searching for on a Website with your particular content.
  - Use your keywords throughout the entire HTML document, not just the Title and META Tags. In addition, place your most important keywords in the first few paragraphs of your web page.
  - Create a search category corresponding to the content of your website and keep an eye on the keywords used in the URL's, that appear in the top 20.
  
  
• Images:
  Eliminate large image maps and graphics on your home page. Use small thumbnail graphics.
  
  Online users are not willing to wait for large pictures to download. If they have to wait for a long time before the image is completely downloaded, they will simply leave with a mouseclick and not return again. Not all browsers work the same way. The golden rule of thumb is: The bigger the graphic, the longer it takes.
  
  - Use WIDTH and HEIGHT tags:
  The most effective change you can make to increase loading speed, is to add WIDTH and HEIGHT tags to all of your images on a page:
  
  <IMG SRC="myfile.gif" WIDTH="160" HEIGHT="40">
  
  where w=# of pixels wide and h=# of pixels high that "myfile.gif" actually is.
  
  - Use ALT tags:
  Some Search Engines control the content of your web page by looking at the ALT tags in your <IMG> tag. Always remember to use the ALT tag with certain specified keywords again:
  
  <IMG SRC="myfile.gif" WIDTH="160" HEIGHT="40" ALT="use some keywords here">
  
  
• Start Page
  - Your start page should not be too big. A little image in the center and a short description of your homepage and/or company is sufficient to promote your website. Do not use any frames on your starting page. Some search engines have problems with framesets. The most important are the <META> tags. There are a lot of <META> tags that can promote your page in a very easy way.
  - Important: Do not use the same color for your text-color as you have for the background! This will definitely bring numerous hits through META-Search Engines, but editorial search engines – which are used by most of the users – do not like these pages. They will not accept your page and will not add it to their list.
  
  
• Specific Search Engines

- Index: the most important factors affecting the ranking of your site
- Resubmit vs. Automatic Update: Some engines will ask you to resubmit your pages if you have changed any of the information that they need to index your site. Other search-engines will automatically update your information with no resubmission. Once you are in a search-engine that automatically updates, you should check to see if your updates have taken effect. If not, then resubmit.
- Crawl: If the engine will crawl the site from one URL. Crawl means: You have just submitted your main-URL and the search engine will "crawl" the other pages of your homepage. Search engines sometimes also crawl to external links.
- Time: The time it takes for the engine to spider your site once you have submitted. To check the different time periods, see the table.
- Pages: How many pages they suggest you can submit from your site
- Link Popularity: If they rank pages based on link popularity
- Check Link Popularity: How to check link popularity
- Check Listing: How to check your listing - to see if you're listed
- Alt Tags: If they "read" alt tags
- Meta Tags: Which Meta tags they support
- Case Sensitive: If searches are case sensitive
- Title Tag: maximum length - boost/no boost - if an engine boosts, it means that it will use this to rank your page.
- Keyword Tag: maximum length - boost/no boost
- Description Tag: maximum length - boost/no boost
- Spider: Which spider belongs to which engine – after taking a look at your access or referrer logs, you will know if the spider has visited your page.
- Stemming: Yes - supports stemming means that you only need to include the longest version of the word

• Search Engines/Web Lists
  The initial step for a user, if he is searching for information. That is why search engines are very important for your website. With the help of search engines the Internet becomes more user friendly. In order to get a high ranking of your page you can use certain tricks. But, you must differentiate between two types of SE’s: The "normal" search engines and the web lists. Web lists are – contrary to search engines – websites checked and collected by the editorship. In order to get listed, more luck than tricks is required.
• Summarized Tips for Your Web Pages
  - Every page should have a <TITLE> in the <HEAD> area.
  - Every page should have < META> tags describing the page (not too much).
  - Every image should have the WIDTH, HEIGHT and the ALT tag.
  - The words used in the <META> tags should also be used at the start page as a normal text
  - Don’t use invisible words at your start page!
  - For pictures, use JPG format - GIF format is 2+ file size.
  - Your start page should not be divided into any frames. Some engines have problems with frames
  - Your start page should not be bigger than 15KB (incl. images)

DOORWAY/GATEWAY PAGES

• Simply stated, gateway or "doorway" pages are HTML pages within a web site that are optimized to achieve high rankings in search engines. These gateway pages are typically stored in the same directory as the index page of the site, or in some cases, work like the index page. The gateway page will have a link to the main page of the site (the page that the webmaster has designed as the "navigation" page) and, at times, will include a "Meta refresh" tag or Java redirect script, which will automatically take the user to the main page.
• The concept of a gateway page is very simple, and in recent months such pages have become an acceptable method of promoting sites to major engines. However, there are important considerations that one should be aware of before designing and submitting a gateway page. Those who maintain search engines are very particular about what is submitted to their indexes. They may not always be capable of locating every site or page that bends or breaks their rules, but they are always looking for them, or programming their spiders to take note of them. It is, therefore, very important to design a gateway page in accordance with what the search engines deem acceptable.
• It is also worth noting that the aforementioned "Meta refresh" tag and the Java redirect script are usually not viable options for the gateway or any other page. It is acceptable to use such tags or scripts, but search engines usually do not like them, whereas AltaVista and Infoseek consider them to be "Spam"
• In most cases, common sense prevails. For instance, a gateway page with a list of keywords, and a link to the main page is obviously going to be considered as "Spam" to a reviewer or a Meta crawler that is designed to spot such problems. An important thing to remember while designing this entrance page for your site is that it should have a reasonable description of your site, outlining the products or services offered or the subject matter of a non-commercial or advertisement-driven site.
• The description of the site should be well written, just like the text of your main page, and should incorporate your keywords in a skillful manner, that is not overbearing. The gateway page should, if possible, include an image or logo (use 'ALT' text with it) and be designed so that it is at least somewhat pleasing from a "(perspective" standpoint). Lastly, the page should incorporate carefully selected Meta tags (title, description, and keywords), that describe the content of the site and that match the text, which is viewable by the user. Well constructed and implemented, gateway pages can be a very effective way of achieving high rankings within the search engines.